Everyone takes a liking to certain brands, whether we like their products, their image or respect and resonate with their values. Products that we connect with can tell us a lot about ourselves and our personalities. Every brand has a story to tell and some brands go further than others in telling that tale. This can best be explained by writer and activist Maya Angelou.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
At Polar Creative, we create brands that defy expectations…
Take a look at the brands that inspire our team!
Lee, Creative Director
Lee’s top brand is Finisterre. As someone that strives to do things differently – Lee gravitates towards quality products with a sustainable outlook. The word “Finisterre” is derived from the Latin term which literally means “end of the earth”. It is this level of determination and perseverance that serves as the foundation of the brand’s success.
“Since 2003 we have been committed to a deep belief: to make truly exceptional products in a more responsible and transparent way.” As such, Finisterre uses a high proportion of eco-friendly materials including plastic-free packaging and GOTS-certified organic cotton.
Erin, Middleweight Designer
Erin’s top brand is Butternut Box. As an animal lover, the brand resonates with her personal values. Butternut Box says that they are “A fresh take on dog food” without all the nasty preservatives. When she first got Sarge she struggled to find food he liked. Sarge is a huge fan of the company’s products and adores their treats; which come as a token gift with every order. It is nice they produce products, toys, and interactivity for all dogs – no matter what size of breed.
Mike, Senior Designer
Mike’s top brand is Headspace. This brand is a meditation and mindfulness app.
One of the reasons the brand works so well is its approachability to a rather misunderstood subject. The soft warm colour palette, illustration style and playful animations make the content easy to digest and more accessible.
The user experience of the app is easy to use and allows the user to take time and be a little more mindful each day.
Ben, Senior Designer
Ben’s top brand is Nike. His respect for the brand is rooted in his appreciation for Tinker Hatfield as a designer, a natural disruptor and not afraid to take risks. He was responsible for ideas such as making the interior workings of a sneaker visible, which lead to the iconic Air Max, drawing inspiration from his water skiing booties to later become the neoprene inspired Huarache. His innovation not only shaped the way we see sportswear but how we perceive Nike as a lifestyle brand today.
Will, Design Apprentice
Netflix is Will’s favourite brand. Over 20 years, Netflix has evolved from an e-commerce DVD brand to a critically acclaimed streaming service and pop culture giant. With hit series like “Stranger Things” and “Squid Game” it is no wonder why Netflix received the top score of 43.6 under UK Best Brand Ranking 2021. Furthermore, Netflix has a strong reputation for supporting young U.K acting and creative talent, especially those from diverse backgrounds which is something to respect and be admired.
Ross, Web Developer
Ross’ top brand is Monzo. He loves the way they took on the big banks and showed them how much better things could be done. Their bright ‘coral’ bank cards were also a genius bit of marketing. They are also great on socials with a relatable and fun tone of voice.
Rose, Social Media Executive
Snag Tights is Rose’s favourite brand. She loves that they are both ethical and inclusive.
800 billion tights on average are sent to landfills each year. Snag combats this with their recycling scheme and carbon-neutral, vegan dyeing process. With a tagline of “Clothing that actually fits” she appreciates that they cater to all sizes (4-36). Snag also sets a good precedent for skin tone diversity in their stance on body positivity setting a powerful example in the fashion industry.
Jess, Project Manager
Lucy & Yak started from humble beginnings. Initially starting up with hand made pouches made from pre-loved clothes sold in New Zealand. Lucy and Yak has expanded rapidly offering the ultimate clothes in comfort.
Their brand feels unique and fun, it gives a sense of the founders’ personality very quickly. They believe if they put out ‘fairness, kindness and all-round good vibes’ it breeds more of the same.
They are sustainable and eco-friendly – allowing you to follow the journey of the cotton that has been made to make your clothes. Plus, as a GOTS-certified organisation, they do their best to ensure the whole supply chain has high ecological and labour standards. They continue to encourage you to recycle your clothes and to re-love Lucy and Yak products.
Colin, Studio Manager
Kia is Colins’ top brand. In the early 2000s Kia was the butt of all jokes. Who doesn’t love an underdog? Since the company’s rebranding in 2021 Kia has reinvented itself to new heights. The primary colours used throughout the visual identity allows for a strong narrative in every image.
Their tagline ‘Movement that inspires’ reflects Kia’s ability to consistently innovate for its customers. Its future-thinking approach has taken form with the new addition of electric cars and record-setting firework shows. Kia now has a reputation to be proud of with its reliable, safe and fuel-efficient cars.
Bear, Head of Playtime
In case you needed another introduction, Bear is our black lab office dog at Polar Creative.
Bear tells us that his favourite brand is Kong; ‘Because…Dogs need to play’. He says Kong deserves a round of a-paws and loves the endless entertainment the stuffed toy filling provides.
If you need help with developing your brand, get in touch with the team today to find out how we can help, take a look at our portfolio for inspiration?
