Accelerating a new brand in motorsport for Yuki Tsunoda: A conceptual discovery by the Polar team.

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Towards the end of 2022, our team came together to take on a challenge and conceptualise a personal brand for F1 star, Yuki Tsunoda. Our goal was to showcase Yuki's unique personality, combining his love for racing and gaming, and creating a line of merchandise for his dedicated fans.

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Intrigued? You can view the project here.