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When Autobus approached Polar, their goal was clear: to set new standards in their industry.
Together, we crafted an industry-defining brand identity, launched a best-in-class website, and executed a groundbreaking production shoot that brought their vision to life. Here’s how we partnered with Jeremy and his team to transform their business.
The Journey Begins
From our first conversation, it was evident that our values and vision were perfectly aligned. Autobus’s founder, Jeremy, had a commitment to delivering exceptional service to his clients, whilst still prioritizing family time and nurturing his team, which mirrored our own ethos. This mutual understanding became the foundation of a partnership built on trust and shared goals.
Autobus had a clear vision, and we brought structure and clarity through a meticulously crafted brand framework. At its core was the big idea: Driven by Detail. This concept encapsulated the precision and passion that define Autobus. From there, we explored and presented two distinct brand concepts. After a collaborative refinement process, we arrived at a winning identity—a bold and innovative brand that sets Autobus apart in the industry.
With the new brand in place, we turned to the digital experience. We developed a website that not only reflects Autobus’s bold identity but also delivers an intuitive and engaging user experience. Every detail, from layout to content, was designed to showcase Autobus’ expertise and personality.
Initially, Jeremy believed creating original content would be an insurmountable challenge. However, we proposed an ambitious plan: a four-day production shoot in Nashville. With Jeremy’s trust in our vision, we delivered a whirlwind production that captured the essence of Autobus.
We filmed interiors, exteriors, interviews, and action footage—bringing to life the human and emotional story behind the brand. The result was a rich suite of visuals that perfectly balances the simplicity of the new identity with the bold presence of Autobus’s vehicles.
A Partnership Built on Trust
This project was a partnership rooted in mutual trust. Jeremy and his team embraced our process and placed their faith in our ability to deliver. That trust allowed us to achieve a brand that positions Autobus as an industry leader.
• Industry-Defining Brand: A bold new identity rooted in Autobus’s core values.
• Best-in-Class Website: A digital presence that elevates the user experience.
• Original Content Suite: Stunning visuals that bring the brand’s story to life.
At the heart of this project was a shared commitment. Autobus’s new brand isn’t just a reflection of their values—it’s an example of what’s possible when trust and vision come together.
Working with this team has been nothing short of transformative. They didn’t just deliver a brand; they delivered a vision. We now have an identity and tools that truly reflect who we are and where we’re headed.
