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DishUp is on a mission to make cooking exciting again. Inspired by global flavors, they offer fresh, pre-portioned ingredients and simple recipes that bring back the joy of cooking from scratch. No subscriptions—just pick up and cook from your local supermarket.
In a crowded DTC meal subscription market, DishUp brings a fresh perspective to the produce aisle: a product that skips the need for subscriptions or weekly app choices. It’s an easy addition to any weekly shop, with a rotating selection of exciting recipes featuring both meat and meat-free options, all while minimizing food waste.
DishUp also fosters a sense of community, celebrating a diverse group of home chefs eager to put their own twist on global flavors and share the unique stories behind them.
We collaborated closely with the founding team to shape every aspect of the brand—from naming and strategy to building a distinctive identity and digital presence. Our work included menu concepts, content creation, social activation, and packaging, bringing the DishUp brand to tables across the UK.
The result is a brand identity that feels both premium and playful, capturing the belief that cooking should always be a joyful experience.
DishUp can now be found in a select group of tesco stores across the UK.
Thank you Emma Guscott for the beautiful Photography and Styling decisions.
The team at Polar has the ability to listen, understand, and buy into our ideas of what we wanted. They took that away and created something new and unexpected.
