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With a new name and a powerful insurtech product ready to scale, the team behind Loxa needed a brand that could keep pace. Something bold, confident, and retail-ready — a brand that would reflect the ambition of their product and the personality of the people behind it.
They came to us for a brand sprint: fast-moving, highly collaborative, and designed to deliver maximum impact in a short time frame.
From the start, the team welcomed us into their world — inviting us to their HQ to get under the skin of the business. They shared their vision in detail, opening up about the product’s potential and the kind of brand they knew it deserved.
That openness created the foundation for a truly collaborative process. With a clear understanding of their goals, we moved quickly and decisively — crafting two distinctive creative directions, each designed to capture the strength and clarity of the Loxa offer.
In true studio style, we presented both routes in person. A face-to-face moment that brought the work to life and allowed for meaningful conversation around what the brand could be.
The chosen direction brought everything into focus — a brand that’s confident, characterful, and as seamless as the product itself. A bold identity, built to perform across digital and physical retail environments, and made to scale.
We delivered a full visual identity and messaging framework, giving Loxa the tools to step out with clarity, impact, and consistency from day one.
