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Returning off the back of a strong recommendation, the new startup Wagtails were looking to establish a strong brand identity that would be suitable for national scalability. The team were hoping to achieve something fun and creative while maintaining the values and vision of Wagtails.
Over a number of months, Polar worked closely with Wagtails to guide them through several creative routes. The concept they decided on delivered a perfect blend of corporate and local appeal.
Wagtails’ supporting assets were especially important to them and included a range of illustrations, imagery and content, as well as a new website.
Lee and the team did a great job in helping us develop our branding. The process was well structured and thorough. Their designs were excellent and we are delighted with the final outcome
